Transform Your Pitch Deck Creation with AI Projects: The Ultimate Entrepreneur's Companion

Dori Stein
Mar 13
4 min read

Updated: Mar 17

The Pitch Deck Dilemma

Having worked with countless entrepreneurs seeking funding, I've witnessed the universal struggle with pitch decks. What should be a founder's most powerful funding tool often becomes their greatest source of frustration—endless revisions, conflicting feedback, and the paralyzing pressure of distilling your vision into 15 perfect slides.

Why AI is Revolutionizing Pitch Deck Creation

After experimenting with various AI tools to streamline the fundraising process, I've discovered that creating a dedicated AI project specifically for your pitch deck is a game-changer. Whether you prefer Claude (my personal choice) or ChatGPT, the approach is the same. Here's why it's transforming how the smartest founders approach investor presentations:

Investor-Tested Frameworks: AI can integrate proven slide structures that VCs actually respond to, ensuring each section hits the psychological triggers that drive investment decisions.

Narrative Consistency: Most pitch decks fail because they lack a cohesive story. AI maintains your core narrative across all slides, creating the emotional through-line that keeps investors engaged.

Rapid Iteration: The average founder creates 23 versions of their deck before securing funding. AI can implement specific investor feedback in seconds rather than hours, dramatically accelerating your fundraising timeline.

Strategic Alternatives: Stuck on your value proposition or go-to-market slide? AI can generate multiple approaches with explanations of which might resonate best with different investor profiles.

Pitch Psychology Integration: Unlike generic templates, a properly configured AI project understands the psychological principles that drive investment decisions, from loss aversion to FOMO triggers.

How to Create Your Pitch Deck Powerhouse with AI

Setting up your pitch deck project is straightforward and transformative:

Create a New Project: Name it something like "PitchPerfect Engine" or "[Your Company] Pitch Deck"
Set Strategic Instructions: Use our comprehensive template (shared below) that teaches the AI how to think about pitch decks
Upload Your Knowledge Base: Add slide-specific guidelines and examples that the AI can reference
Include Your Executive Summary: Upload your core business concept to ensure consistency
Leverage the Partnership: Start collaborating with AI on specific slides or strategic positioning

Project Custom Instructions Template

## Project Custom Instructions

### Overview
- **Project Type:** This project designed to generate full, slide-specific pitch deck content for startups.
- **Knowledgebase:** A collection of per-slide guidelines, where each slide (e.g., “Traction,” “Investment Ask,” “Team,” etc.) is organized by title. Each slide’s section includes both detailed guidelines and corresponding examples.

### Clarifying Knowledgebase Usage
- **Structure:**
  - The knowledgebase is organized by slide title.
  - Under each slide title, there are separate sections for guidelines and examples.
- **Reference Method:**
  - When generating a slide, reference the knowledgebase by summarizing the relevant guidelines and, where useful, quoting key points from the examples.
### Executive Summary Integration
- **User Provision:** The user will include an executive summary in the knowledgebase. This summary provides a high-level overview of the pitch deck's key messages, goals, and tone.
- **Mandatory Reference:** Every time a slide is generated, the executive summary must be reviewed and integrated. It serves as a foundational context to ensure consistency across all slides.
- **Alignment Priority:** In instances where slide-specific guidelines might conflict with the overarching narrative, prioritize the insights and tone from the executive summary.
- **Unified Narrative:** The executive summary acts as a unifying element, ensuring that all individual slide outputs collectively support the overall strategy and message of the pitch deck.

### Define Interaction Flow
- **User Prompts:**
  - The user will request a slide by specifying the slide title.
  - Example prompt: “Write the ‘Traction’ slide following the guidelines.”
- **Expected Response:**
  - Provide a **FULL SLIDE output** that follows the guidelines and includes the example(s) as provided in the knowledgebase.
- **Follow-Up:**
  - If the user asks for more detail on a specific aspect (e.g., visuals or data presentation), provide additional, focused points or clarifications as requested.

Adapting to Feedback and Evolution

The true power of having an AI pitch deck project emerges when entrepreneurs face the inevitable: change. Whether it's pivoting your business model, addressing critical investor feedback, or adapting to shifting market conditions, your AI companion becomes invaluable. Entrepreneurs using this approach find they can rapidly implement precise changes without starting from scratch or losing narrative consistency.

When a potential investor suggests strengthening your competitive advantage slide, you can simply prompt your AI to reframe that section while maintaining alignment with your overall story. When market conditions shift, you can update your "Why Now" slide to reflect emerging opportunities without disrupting the flow of your presentation. This adaptability not only saves countless hours but ensures your pitch deck remains a living document that evolves alongside your company and fundraising journey.

Strategic Prompt Examples That Drive Funding

Here are battle-tested prompts that are helping founders close rounds:

"Please write the traction slide following the guidelines in the knowledgebase."
"Investors felt our value proposition wasn't clear enough. Can you suggest three alternative approaches?"
"Review our competitive landscape slide and strengthen how we differentiate from [Competitor X]."
"Our business model has evolved to include a subscription component. Update the revenue model slide to reflect this."
"Suggest 10 possible vision statements based on our executive summary."
"Generate three different approaches for our 'Why Now' slide that emphasize market timing, technological readiness, and regulatory tailwinds respectively."
"Investors said our value proposition isn't clear enough. Generate five alternatives that follow the 'painkiller not vitamin' framework."
"Create a traction slide that strategically highlights our 127% MoM growth while addressing our relatively small absolute revenue numbers."
"Suggest a narrative arc that positions our pivot as a strategic evolution rather than a reaction to market challenges."
"Investors questioned our TAM calculation. Develop a bottom-up analysis approach that's more defensible than our current top-down model."

Access to the Pitch Deck Knowledge Base

After helping founders raise capital successfully, I've refined a comprehensive pitch deck knowledge base that transforms AI into your personal pitch deck expert.

Email us at dori@edgrants.co.uk with the subject line "AI Pitch Deck" and we'll provide access to our complete knowledge base, including: